Grant helps produce loads of dough

Posted: 2021-04-13 09:57:07 By: thebay

Frozen craft beer bread dough will be making its way to Muskoka thanks to a grant awarded to Gravenhurst business Al Truistic’s Beer Bread Bakery ATBBB.

Dave Munro, owner of ATBBB, was notified on Thursday, April 8 about winning the Sustainable New Agri-food Products & Productivity Program (SNAPP) grant of just under $10,000, said Munro. The Rural Agri-Innovation Network (RAIN) division of the Sault Ste. Marie Innovation Centre is administering the grant in partnership with the Northern Ontario Farm Innovation Alliance and the Northwestern Ontario Innovation Centre.

Munro was also awarded a grant of $5,000 around the same time by the Muskoka Small Business Starter Company Plus Program. He says it was this grant that led to the success of the SNAPP grant because he had to rewrite his business plan.

“We’re so grateful to these organizations for believing in the work we’re doing.  We look forward to working with brewers and communities we live and work in,” said Munro.  “Rewriting the business plan was a lot of hard work but the plan developed is solid so it was well worth the efforts.  It certainly helped in getting the grant and support from the SNAPP program.”

Munro supports craft brewers across Ontario by using their craft beers for his bread. He says he will be connecting with local craft brewers such as Sawdust, Clear Lake Brewing and Lake of Bays for the frozen dough before branching out.

Munro’s vision is also to help fund Ontario Parents Advocating for Children with Cancer OPACC, and to offer employment “for adult survivors of a childhood cancer who may have barriers to employment because of their disease or its treatment.”

The frozen dough will be sold in the bottle shops of the breweries he partners with and his retail shop at 100 Muskoka Road South Unit C.

A timeline for when the frozen dough will be ready is unknown at this time.



By Leila Nasr-Sharifi, special to


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