Miller Supports Rate Freeze on Tourism Signage
Norm Miller MPP for Parry Sound Muskoka is supporting his government’s decision to freeze rates for the Tourism-Oriented Directional Signing Program.
Miller says the he owned and ran a lodge for 30 years, and knows how important these signs are to local tourism operators. “I know businesses accept there is a cost to maintaining these signs but the steep increase that was planned was too much at one time,” he said.
In April 2018, the Liberal government signed a new contract with Canadian TODS Limited. That contract increased rates from $300 per sign to $750 per sign. The Ford Government has worked to freeze all price increases for 2019.
The TODS program is designed to provide motorists with signage on provincial highways to direct visitors to tourist attractions, operations and services.
“Particularly for some of the smaller tourism operators, the planned increase was presenting a significant challenge,” Miller said. “Tourism drives a large part of our economy in Parry Sound-Muskoka so I am pleased to see this government listening to this important sector,” he said.