Province Launches $100 Million Support Program For Tourism Businesses
The province announced $100 million in funding through the new Tourism Recovery Program to help stabilize the province’s tourism industry as it recovers from the impacts of COVID-19. The province says the program will help for-profit tourism businesses in the attraction, accommodation, and leisure travel sectors protect critical jobs in communities across the province and help them prepare to reopen and safely welcome back visitors.
Lisa MacLeod, Minister of Tourism says the “funding will help support regionally significant businesses, while protecting jobs in communities that rely on the tourism industry.”
Eligible tourism businesses include inns and lodges, boat tours, ski centres, live performance venues, cinemas, drive-in theatres, and amusement and water parks.
Recipients will have the flexibility to apply funds to any eligible expenses and do what makes the most sense for their businesses, including reopening and operating costs such as staff salaries and maintenance, health and safety measures for visitors and workers, tourism product and experience development, or marketing.
Applications for this program will open on October 13, 2021.