Tim Hortons Roll Up The Rim Contest Goes Digital

Posted: 2020-03-07 22:07:52 By: hbr

Tim Hortons’ Roll Up The Rim contest is one of the first victims of COVID-19.

In a press release, the chain said it is removing all of the contest’s paper cups over health concerns around staff handling items recently gripped and sipped by customers returning them for prizes.

The chain says it’s [not] the right time for team members in our restaurants to collect rolled up tabs that have been in people’s mouths during this current public health environment,” while not directly mentioning the coronavirus as the cause of the decision.

The company says its changing the contest to one that’s digital, promising that over $30 million in prizing is still up for grabs.

 “All the other prizes currently under the rims of Roll Up The Rim cups, including cars, TVs, reward miles, pre-paid gift cards and Tims gift cards can now be won through the digital Roll Up The Rim Contest that runs for the entire four-week period.”