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Advertise On The Bay

Muskoka's Big Little Station

We are Muskoka's award winning, not for profit radio station - owned and operated by the community.

Hunters Bay Radio services an area from South River in the North to Kilworthy in the South, from Parry Sound in the West, to Algonquin Park in the East. Since our FM launch, we have been called “The Best Community Station in the Country” by industry insiders, we've also won Best Radio Station in the Huntsville Forester twice in a row - ever since this became a category!

We have been featured on CBC's "This Hour Has 22 Minutes", CPAC, in the Globe & Mail, and The National Post. In 2010, HBR won the "Best Use of Technology Award" at the Muskoka Community Network Awards.

The Bay has two studios. Our broadcast centre is located in Huntsville, Ontario and we have a studio at Sawdust City Brewery in Gravenhurst. Plans are in the works for a new studio in Bracebridge, at the Muskoka Foundry due to open in mid 2021. Together, these studios allow our volunteers and their guests to explore stories of interest to their respective communities.

Social Media Dominance:
Hunters Bay Radio has always led the way on social media and is the dominant media in Muskoka, firmly in 1st place.

Facebook Likes were 2,320 in May 2013 and 6,043 in May 2014. By 2021, our Facebooks Likes had grown to almost 20,000.

On May 15th, 2014 when we went on-air, the Facebook Likes were: 
The Bay: 6,142, Moose 105.5: 3,222, Forester: 1,247.

Similar results can be found with our Twitter feed and Instagram.

A Great Demographic:
At Hunter’s Bay Radio, we are well known for our wide variety of music and local focus on the arts, business, and musicians. You never know what you are going to hear! From Rock to Soul, Blues to Jazz, or Country to Folk and Bluegrass, we play it all! Our leading news casts for Huntsville, Muskoka, and world news is the most listened to in the region.

From a listener survey completed in 2015: Hunters Bay Radio Listeners Are 51% Female and 49% Male. 73% are Married, 22% are Single, and 5% are Divorced.

12% are over 65 years of age
32% are between 55 and 64 years
20% are between 45 and 54 years
16% are between 35 and 44 years
14% are between 25 and 34 years
6% are between 19 and 24 years old

15% earn over $100,000 annually
11% earn between $80,000 and $100,000
17% earn between $60,000 and $80,000
22% earn between $40,000 and $60,000
27% earn between $20,000 and $40,000

Our Listeners rank Hunters Bay Radio as their favourite station. They like CBC1 second, other unnamed stations come in third, the Huntsville Moose station is fourth, the Bracebridge Moose station is fifth, and CBC2 comes in sixth.

The most popular time to listen is in the morning. the Mid-morning, the Afternoon, and the Drive Home shows are all equal, and 13% of the time, we are listened to in the Evening

Number 3 From Barrie to North Bay:
As of September 2015, The Bay was firmly in 3rd place for Facebook Likes from all major media from Barrie to North Bay, ahead of much bigger stations than us. HBR is 3rd for engagement behind B101 with 40K Likes, and Rock 95 with 17K Likes. Engagement is the amount of Clicks, Comments, Likes, and Shares.

What's interesting is that the Barrie Stations have way more fans than we do, nearly double or four times the number that we have, but comparatively, our engagement is much higher on a per fan basis. In other words, if we had the same number of fans as B101, we would have the most engagement of all radio stations.

In a nutshell, you could say that more people come to our page to learn, discuss, and share than any other station of our size or bigger. It shows that our listeners are firmly involved with us and not just listening.

Why Advertise With The Bay?

It has been proven over and over again to be true: the right message on the right station aired for the right amount of time always get results for the advertiser. The Bay will prove to be effective at building long term brand awareness as well as immediate reaction to your time-sensitive marketing message.

Listener Loyalty:
Through our extensive community involvement, on-air personalities, great music mix, and local content, The Bay will continue to build a one-on-one relationship with our listeners. People connect with their favourite radio station in a very personal way. Hunters Bay Radio is number 1 for listeners 25-65 years of age, with a strong female listenership.

Hunters Bay Radio is everywhere. On the dock, in your car, at the cottage, at work, wherever you are. It reaches listeners when they are actively going out to make purchases.

Cost Effectiveness:
We can deliver more impact and more impressions than any other medium. We will maximize your marketing budget for both small businesses and for those larger companies who can invest in multiple platforms. Contact us today for information on how we can help your business.

Social Responsiblity:
We have invested over $300,000+ in not for profits in Muskoka and the Almaguin Highlands with proceeds from our media bingo.   Hundreds of hours are invested in Muskoka's biggest bingo each month to help ensure donations to the likes of Huntsville Hospital Foundation, Hospice Huntsville, Muskoka Seniors, Huntsville Legion and independent food banks from Gravenhurst to Burk's Falls.  Our partners in the Bay Food Crew (Bullock's Independent, Shoppers Drug Mart, Dairy Lane Dental, Dreams Becoming Reality Marketing and Capstone Markets) deliver tens of thousands of dollars worth of food to area food banks each year.

Keeping Our Money In the Community:
Every dollar earned is invested in our community, supporting local businesses.  During the pandemic, we invested over $50,000 to support businesses that were struggling.  All our profits are spent in Muskoka/Almaguin Highlands and not sent out of province like our competitors.

Investing in People:
We have created 6 full time positions, trained over 60 volunteers in the radio business.  We have prepared numerous students to go to broadcast school over the years and helped ensure they were at the top of their class with the training they received.  Many have gone on to positions in radio/tv.


Please contact James Dahlke at 705-224-5751 or at 705-224-0121 or by email at james@muskokaradio.com