Muskoka Brewery Buys Rally Beer
Muskoka Brewery announced this week that they have acquired the Rally Beer Company to help increase their industry's fastest-growing beer segments.
A press release says both corporations have capitalized on consumer wellbeing, a new market trend.
The new alliance unites two outdoor-focused brands. Alan Wood, founder of Rally Beer, will join Muskoka Brewery and grow Rally by leveraging Muskoka's operational advantages, vast distribution, and expertise in bringing brands to market.
The company says consumer preferences toward balance and healthier choices while enjoying their favourite items led to the creation of functional beer including Rally Beer's electrolyte-rich beers.
Muskoka Brewery pioneered the Ontario craft beer business with a wide range of brews, adapting to changing markets and consumer demands.