New tourism strategy hopes to quadruple awareness of Muskoka
Muskoka Tourism Marketing Agency announced today that they have a new 3-year Strategic Plan and have appointed a new Executive Director.
The agency says the new Strategic Plan will foster collaboration with tourism stakeholders, introduce new media placement, assemble market research and grow exposure for the region.
The agency also announced the appointment of Val Hamilton to the position of Executive Director. Hamilton has held the role of Interim Executive Director since July 2022 and was previously the Sr. Marketing & Communications Manager for the Organization.
Muskoka Tourism says they anticipate driving four times more awareness marketing for Muskoka compared to 2019.